Monday, June 1, 2009

Thoughts on the Sims 3 the night before it comes out.

So the Sims 3 is coming out tomorrow (unless you happened to win the mail-order lottery and picked the right company and got in this past Saturday) and I wanted to shoot the breeze a little about the Sims.

You know whenever a big game comes out there is always this paranoia about where to buy it. Will your favorite store have it on day 1? Will the UPS truck break down (don't laugh, its happened) or will the weather somehow push back all the trucks? (that's usually in the winter). And sometimes the people who work in the store leave the shipment in back until they can "get to it". (This also happens - the idea being that for a big seller they're going to sell their stock regardless. I've made managers angry by making them go back and open up the box.) And lastly, when does the truck arrive? Most times the UPS truck will be there by 2pm. But I've gone to stores in midtown Manhattan that didnt have the game on the shelves at 2pm and then had it at 6pm.

Yet I think this game will be on the shelves ASAP tomorrow. Why? The Sims has something going for it that no other PC game has. It is the only best selling series that sells more items to women than men. Everyone talks about the 20-something demographic or the RPG demographic or the FPS demographic. Maxis has found the motherlode - the WOMAN demographic! (btw, someone will comment that Maxis has been bought out by EA and the Sims is now EA rather than Maxis. To me, it will always be Maxis.)

So tomorrow is opposite day at computer stores across the country. Tomorrow women will go to the stores by droves, talk to nerdy computer guys, get what they want and immediately leave. You'll never see the opposite - you'll never see a bunch of computer guys in Doom3 t-shirts all storm into Victoria's Secret and hang out there for an entire day. It's mostly cause they're too nervous to ever cross the threshold, but that's beside the point.

You'll see all sorts of amusing things if you stay long enough - mostly from the "socially inept talking to girls" department. (Hint: Your Fallout 3 'Lady Killer' perk will not be effective against her. There's simply no dialogue coded in that direction. You'll need some kind of 'mod'.) Ladies, beware the guy who knows a little too much about the Sims 3 to be comfortable. He's trying to turn your jewel green. Thats not necessarily a metaphor. You can figure that one out on your own.

But really, don't feel bad for the computer guys. Tomorrow will give them more than enough to talk about until the first Sims 3 expansion. Meanwhile, Starcraft II will be out soon enough.


Oh, and the game will be great.

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